Coming Through: Not Such A Good Job




Coming ----- 

Comes desire; comes  union.
Comes groans; comes outpouring.
Comes breath; comes life.
Comes moments ;  comes words.
Comes notes; comes tunes.
Comes speech; comes stories.


Comes pictures; comes reflection.
Comes opinions; comes friendship.
Comes joy; comes tears.
Come bells; come ceremonies.
Comes tolerance; comes love.

Comes dismissal; comes healing.
Comes pain; comes knowledge.
Comes grief; comes understanding.
Comes passing; comes eulogies.


Ck 19/ 11 / '15.


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1984 Superbowl Macintosh video

The above is the 1984 Television advert, first screened during the Superbowl, America's most watched sports game and consequently the most expensive to buy air-time on. It looks curiously dated now, but at the time it marked a new era in advertising.

It was chosen and promoted by Apple co-founder Steve Jobs, who faced much opposition in getting it shown. It was a great commercial success and sold many of the new Mackintosh computers.
This advert was alluded to, via a screen-shot in the film "Steve Jobs, " which d. and I saw at the cinema last Sunday ( 15 / 11 / '15 ).

 It marked the first of the three acts which the film portrayed. Michael Fassbender gave a  towering performance as Steve Jobs, full of angst and bite. Full marks also to Kate Winslet  who played his brave, but never unbroken marketing executive, who had to withstand Job's constant attacks of pique.
He wanted the Mackintosh to be designed as a friendly computer and demanded at the launch that it said and spoke ' Hello'. This caused many software problems and was only fixed at the eleventh hour, by which time Steve was getting pretty frantic.

However the film failed to show this triumphant unveiling. At this point I knew the film was not going to 'cut the mustard ' and so it proved. I can only surmise that Apple lawyers vetoed this  and other left-off features.

Fortunately  I have found a video which shows the Mac ' speaking ' at the event:



The film spent virtually the whole time developing the paternity dispute with Job's ex-girlfriend Chrisann Brennan ( Katherine Waterson) over his daughter Lisa, whom he acknowledged as his, at the end of the film.
The film never  fully explored such things as his strange diet; his homes which were sparsely furnished and most of all his meetings with colleagues to discuss design features and view the current project going forward.
We all know the Steve Jobs was at times bombastic, rude and overbearing; but he was also a visionary, who worried incessantly about detail in design and followed faithfully his adopted father's advice that ' Simplicity was Beautiful '



The last act of the film showed the launch of the iMac in 1998. This G3 computer was the saviour of Apple . Beautifully designed, with transparent coloured glass; it marked the first of the true " plug ' n ' play" computers , complete with built-in apps and Internet ready. 

The film only briefly showed the computer and made no mention of Jonny Ive, the British born chief designer and friend of Jobs. Furthermore they didn't show the two of them visiting a sweet manufacturer to investigate colours.



What a story and what a result. No wonder these chaps sold so well.

From all the above I think you will not be surprised to understand I am not enamoured with the film. particularly, when you understand the best days of Steve Jobs were ahead, with his triumphant three; iPod; iPad and iPhone still to come.
I give the film 2**.

Here's the Trailer:



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Well, as normal enjoy the week ahead and keep that credit card in check during 'Black Friday. '
Cheerio for now,
Ck.




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